GCSE Media

  1) What are the key conventions of music video? Movement- face paced/actor/camera work/editing Performance- band artist playing, showcasing talent Narrative- strong message/storyline/emotional meaning attatched Visual effects- animation/range of camera shots/ angles Promotional device- original purpose to sell band or music Editing & sound: Footage edited to match music Mis-en-scene: choice of props, location, costume, facial expression should relate to brand identity of band/artist 2) What is intertextuality? one media text references another media text  3) When did music videos first become a major part of the music industry? 1980s and 1990s 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? MTV was launched.  In the 1980s and 1990s big budgets were spent on producing innovative and creative music 5) How are music videos distributed and watched in the digital age? launch of YouTube

  Historical, social and cultural contexts 1) What radio stations were offered by the BBC before 1967? BBC radio home,BBC radio light and BBC third. 2) How was BBC radio reorganised in September 1967? What were the new stations that launched? split into Radio 1 offering continuous "Popular" music and Radio 2 for more 'Easy Listening' 3) What was pirate radio and why was it popular? Did not have restrictions on time as it was offshore, younger people could play many music. 4) Why did pirate radio stop broadcasting in 1967?     Marine broadcasting offences act, outlawed Pirate radio station-British audience  of 10-15 miles. 5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down? Radio 1 employed broadcasters of Pirate radio stations, bringing loyal listeners with them. 6) What was 'needle time' and why was it a problem for BBC Radio? only play five hours of music per day therefore more people listened to pirate radio a...

  Audience 1) Who are the potential target audiences for Marcus Rashford's online content? Try and cover both  demographics and psychographics . Demographics- working to middle class, 6 to 25yrs, mainly males but females too, black British/ BAME community Psychographics- People who play football into sports, likes to read books, fashion, volunteer/help the vulnerable, giving back to community 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? Show his achievements  throughout his career on website to make fans feel more included in his personal life. Post on twitter, Instagram, audience members engage in comments. Fundraiser for charity stc 3) What is Marcus Rashford's Instagram engagement rate and what does this tell us?  6%, extremely high. People like him as an influencer/ like to engage with him 4) Go to Marcus Rashford's Twitter or ...

  1) Type up your  WWW/EBI feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential).  WWW: Joty-a fairly solid assessment which d,demonstrate knowledge of   Rashford CSP EBI: Not enough subject specific  terminology theory e.g Blumer and Katz 2) Write down what mark you got for each question. Q1: 1 Q2: 5 Q3: 4 Q4: 5 3)  Write down  three  ways that Figure 1 (promoted Instagram post by American YouTube Influencer Bri Hall - about SpecialK) appeals to an audience. Refer to mise-en-scene - CLAMPS. Lighting- bright focus on her face and cereal Costume- reflects cereal box/ matches wheat colour Makeup- reinforces female stereotype 4 ) Give  three  examples from Marcus Rashford’s website of how he communicates with his audience. Patrership-- sponsors, brand deals Books- children and his self motivation fareshare 5) Finally, write down  three  things you want to revise b...

  Language 1) Make two lists - one of website conventions used on Marcus Rashford's official website and one of social media conventions found on Rashford's Twitter or Instagram pages.  Website key coventions:Logo/brand identity, navigation-menus, central image, multimedia feautures, social media links/integration Social media key conventions: Logo/brand identity, Bio, profile image, background/banner image, images and videos, online engagement/audience 2) How does his website promote the Marcus Rashford brand?  Signature-shows brand identity, Logo in bold 3) What is the first page you see when you visit Marcus Rashford's website and how does this promote his brand and good causes? Homepage, 4) How does Marcus Rashford use his social media profiles to promote his brand and campaigns? Give at least  three  examples of different posts / images / design from his social media .uses social media to promote child food poverty campaigns using #ENDCHILDFOODPOVERTY,...

  Introduction to OSP: Influencers blog tasks 1) What years did YouTube, Twitter and Instagram launch? Youtube- 2005 Twitetr- 2006 Instagram- 2010 2) What is the definition of an influencer? someone who exerts influence over a group of people. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Nicki Minaj- 136 million followers- posted pair of bejeweled  pink crocs which caused the demand for pink crocs to increase  by 4900% in hours. 4) How big is the influencer industry according to the article? By the end of 2019, the influencer marketing industry was worth some $8bn a year. Grows at at rapid pace. 5) What are the problems associated with being an influencer? Can easily be part of scandals, must be careful what they post on social media-could lose their fan base or leak private information-, rumors  can easily spread, work space problems. 6) Why is it su...

  Videogames case study 2 - Kim Kardashian: Hollywood blog tasks Language 1) What is the objective when playing the Kim Kardashian: Hollywood game? To work your wake up from a z-list celebrity to and a-list celebrity. 2) What is an A-list celebrity? Why is it important in Kim Kardashian: Hollywood? A Hollywood star that is very well known by the public and throughout all celebrities. It is important so that you can make more brand deals and have more partnerships and connections- thus increasing your popularity and money. 3) How do you download the Kim Kardashian: Hollywood game? In the appstore. 4) What is the narrative or storyline of Kim Kardashian: Hollywood? Where is it set? There is a range of settings in the game that mirror the lifestyle of a celebrity. The game has special events where players can earn extra cash, star, energy and xp. 5) What characters can you play as? What characters appear in the game? You can customize you own character in the game. There are many...