Radio 1 Launch CSP

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 Historical, social and cultural contexts


1) What radio stations were offered by the BBC before 1967?
BBC radio home,BBC radio light and BBC third.

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?
split into Radio 1 offering continuous "Popular" music and Radio 2 for more 'Easy Listening'

3) What was pirate radio and why was it popular?
Did not have restrictions on time as it was offshore, younger people could play many music.

4) Why did pirate radio stop broadcasting in 1967?
    Marine broadcasting offences act, outlawed Pirate radio station-British audience of 10-15 miles.

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?
Radio 1 employed broadcasters of Pirate radio stations, bringing loyal listeners with them.

6) What was 'needle time' and why was it a problem for BBC Radio?
only play five hours of music per day therefore more people listened to pirate radio as it does not have it.

7) How did BBC Radio 1 offer different content to previous BBC radio stations?
offered popular music rather than the previous radio station which were thought as "boring".

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC
Tony Blackburn-                        

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?
It has a lot of music that might have been popular and appealing to younger listeners.

10) What conventions did Tony Blackburn's radio show borrow from pirate radio - which made it very different to previous BBC radio content?
dj

Audience and industry

1) What was the target audience for BBC Radio 1 in 1967?
teenagers

2) Why did Radio 1 initially struggle to attract young listeners?
Struggled because of Pirate radios attracting more audience

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).
Surveilance: information
Diversion: escapism from real world

4) How is the BBC funded?
charges for TV license

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967? 
Preferred: music played popular music for younger people
Oppositional: young people listen to their music

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