GCSE Media

  1) What are the key conventions of music video? Movement- face paced/actor/camera work/editing Performance- band artist playing, showcasing talent Narrative- strong message/storyline/emotional meaning attatched Visual effects- animation/range of camera shots/ angles Promotional device- original purpose to sell band or music Editing & sound: Footage edited to match music Mis-en-scene: choice of props, location, costume, facial expression should relate to brand identity of band/artist 2) What is intertextuality? one media text references another media text  3) When did music videos first become a major part of the music industry? 1980s and 1990s 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? MTV was launched.  In the 1980s and 1990s big budgets were spent on producing innovative and creative music 5) How are music videos distributed and watched in the digital age? launch of YouTube

  Historical, social and cultural contexts 1) What radio stations were offered by the BBC before 1967? BBC radio home,BBC radio light and BBC third. 2) How was BBC radio reorganised in September 1967? What were the new stations that launched? split into Radio 1 offering continuous "Popular" music and Radio 2 for more 'Easy Listening' 3) What was pirate radio and why was it popular? Did not have restrictions on time as it was offshore, younger people could play many music. 4) Why did pirate radio stop broadcasting in 1967?     Marine broadcasting offences act, outlawed Pirate radio station-British audience  of 10-15 miles. 5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down? Radio 1 employed broadcasters of Pirate radio stations, bringing loyal listeners with them. 6) What was 'needle time' and why was it a problem for BBC Radio? only play five hours of music per day therefore more people listened to pirate radio a

  Audience 1) Who are the potential target audiences for Marcus Rashford's online content? Try and cover both  demographics and psychographics . Demographics- working to middle class, 6 to 25yrs, mainly males but females too, black British/ BAME community Psychographics- People who play football into sports, likes to read books, fashion, volunteer/help the vulnerable, giving back to community 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? Show his achievements  throughout his career on website to make fans feel more included in his personal life. Post on twitter, Instagram, audience members engage in comments. Fundraiser for charity stc 3) What is Marcus Rashford's Instagram engagement rate and what does this tell us?  6%, extremely high. People like him as an influencer/ like to engage with him 4) Go to Marcus Rashford's Twitter or Instagr