Introduction to Music Video: Blog tasks

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 1) What are the key conventions of music video?

Movement- face paced/actor/camera work/editing

Performance- band artist playing, showcasing talent

Narrative- strong message/storyline/emotional meaning attatched

Visual effects- animation/range of camera shots/ angles

Promotional device- original purpose to sell band or music

Editing & sound: Footage edited to match music

Mis-en-scene: choice of props, location, costume, facial expression should relate to brand identity of band/artist

2) What is intertextuality?
one media text references another media text 

3) When did music videos first become a major part of the music industry?
1980s and 1990s

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
MTV was launched. In the 1980s and 1990s big budgets were spent on producing innovative and creative music

5) How are music videos distributed and watched in the digital age?
launch of YouTube

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