Coursework: Statement of Intent

-


Title: Bloom
Cover image: A Health & Lifestyle coach, social media influencer and author of the "Next step" book series; a guide to level up spiritual, physical and mental wellbeing.
Main feature: Jyothy Ravichandran

My new lifestyle magazine will be called "Bloom". I chose this title, as the term bloom is an emblem of growth and the state most vulnerable and open to vitality, and beauty. In this particular magazine, I will be featuring A Health & Lifestyle coach, social media influencer and author.

By featuring a young, affluent person on the front cover of my magazine, I intend to fulfil the brief. I aim to depict my model as sitting and journaling in order to create a more carefree and relaxed atmosphere for my readers. My model will wear blue, a colour which symbolises wisdom, and inner peace to create a sense of trust in my readers. They will also wear minimal makeup to symbolise self-care. Furthermore, the setting will be placed outside, in nature, during a sunny day. I chose this because I wanted my model to appear grounded and at peace, reflecting her peaceful, lifestyle.  Furthermore, i will centre all light to focus on the model to really capture focus on her and her importance. My double spread page will be of an interview with my model about how she rose up in stardom and improved her life. My two-page layout will feature an interview with Jyothy Ravichandran on her rise to fame and successes. My goal is to demonstrate that anyone, regardless of colour or age, can achieve extraordinary wealth and success through hard work and resiliance.

My model is a young person from the BAME community who represents the South Asian community as there are few successful South Asian people in the media and can serve as an influencer for inspiration. I will challenge misconceptions that the South Asian community is only appropriate for traditional vocations like doctors and teachers, and I will demonstrate how they can be successful in the media. 

Since I will be promoting a young, affluent model who is incredibly famous and well-known worldwide through to brand deals and partnerships with other successful, wealthy people and businesses, my magazine targets the NRS social grade AB community. 

Comments

Post a Comment

Popular posts from this blog

BLACKPINK - How You Like That

-
  Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? BLINKS. 2) What audience pleasures are offered by the music video for How You Like That? Diversion: music video conventions – performance, effects, fast pace etc. Personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members. Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen. Surveillance: Western audiences gain knowledge of Korean music and culture. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?  The rap part- Different from the rest of the music video The ending- upbeat and much more fast paced than the rest of the song Visuals- Different visuals 4) How was the How You Like That music vi
Read more

Doctor Who: An Unearthly Child Language and Representation blog tasks

-
1) Write a summary of the notes from our in-class analysis of the episode..   Camerawork and sound: Due to the 1960s technology, the camera work in this episode is quite poor. There are few to no cuts in the scenes, and they are incredibly sluggish and chunky. When two characters are speaking, medium shots are used, and close-up shots are used to show the characters' emotions and facial expressions. Throughout the entire show, the wording and pictures are fairly straightforward. Additionally, sound work was really straightforward. There wasn't much, if any, background music. Susan's portable radio also connects the period of production to the radio pop songs it plays. Additionally, the theme song has a sci-fi and alien-like quality. Mise-en-scene:When Susan initially appears, she is dancing and dressed like a teenager from the 1960s. Her hairstyle and attire are classic 1960s fashion. The scene is quiet dark and frightening as the two professors wander around the junkyard.
Read more

His Dark Materials: Industry and Audience blog tasks

-
  His Dark Materials: Industry and Audience blog tasks Create a new blogpost called 'His Dark Materials: Audience and Industries blog tasks' and answer the following questions: Audience 1) Read this  audience rating guide for His Dark Materials . Based on the screening and this article, who do you think the target audience is for His Dark Materials and why? What about psychographic groups?  You can  revise Pyschographics here . I think His Dark Materials is a family show specifically targeted at children ages from 14-17. I think this as the two main characters in the show are also teenagers. 2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity:Will and Lyra. Children could connect with them as they are similar ages. Personal Relationships:Lyra and Will's friendship Diversi
Read more