Marcus Rashford - Language and Representations

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 Language

1) Make two lists - one of website conventions used on Marcus Rashford's official website and one of social media conventions found on Rashford's Twitter or Instagram pages. 

Website key coventions:Logo/brand identity, navigation-menus, central image, multimedia feautures, social media links/integration

Social media key conventions: Logo/brand identity, Bio, profile image, background/banner image, images and videos, online engagement/audience

2) How does his website promote the Marcus Rashford brand?

 Signature-shows brand identity, Logo in bold

3) What is the first page you see when you visit Marcus Rashford's website and how does this promote his brand and good causes?

Homepage,

4) How does Marcus Rashford use his social media profiles to promote his brand and campaigns? Give at least three examples of different posts / images / design from his social media

.uses social media to promote child food poverty campaigns using #ENDCHILDFOODPOVERTY,  sharing posts to his twitter feed from local businesses pledging free meals.

5) How does Marcus Rashford's online presence use genre and narrative to create a positive brand identity?

He emphasises his working class background, how hard his mum worked as a single parent and his own positive attitude towards hard work. This creates a narrative of success against the odds


Representations

1) How does Rashford use different aspects of mise-en-scene (e.g. clothes/costume) to create very different representations of himself on his own website?

Previous homepage: costume is suite, used to show professionalism, dressed as a celebrity not a footballer. hand position- shows that he is ready, alert. Looks down at camera- shows that he is in control and looks mature.

New hompeage: colour scheme- sugest him as a positive role model for younger audience. Brand deals- grown as an icon, extends career. Football- proud to represent England, positive representation of BAME community, role model.

2) What representations of football or footballers can you find in Marcus Rashford's online presence? Does it reinforce or subvert traditional stereotypes of footballers?

Website represents his football career, reinforces stereotypes of footballers, masculine, male, race/ethnicity.

His campaign for child food poverty subverts stereotypes of footballers, more of an influence/role model/icon than footballer.

3) What examples can you find of website pages, social media posts or aspects of the brand that create a positive representation of Marcus Rashford? 

His page on the Fareshare Campaign websites creates a positive representation of Rashford as emotive, caring. More of an influencer than just a celebrity. His emphasis working class background, how hard his mum worked as a single parent and his own positive attitude towards hard work. This creates a narrative of success against the odds

4) What representations of masculinity can you find in Marcus Rashford's online presence? Does this reinforce or challenge traditional gender stereotypes?

His book club- subverts stereotypes of masculinity and the stereotype that boys do not like to read, also those who tend to enjoy sports. His ABOUT page on his website- he is wearing blue on blue, stereotypical representation of a boy. reinforces gender stereotypes.

5) What representations of race/ethnicity can you find in his website or social media? Does this reinforce or challenge media stereotypes? 

Website of his football career. Positive representation of BAME community- proud to represent England

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