Videogames case study 2 - Kim Kardashian: Hollywood blog tasks

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 Videogames case study 2 - Kim Kardashian: Hollywood blog tasks


Language

1) What is the objective when playing the Kim Kardashian: Hollywood game?
To work your wake up from a z-list celebrity to and a-list celebrity.

2) What is an A-list celebrity? Why is it important in Kim Kardashian: Hollywood?
A Hollywood star that is very well known by the public and throughout all celebrities. It is important so that you can make more brand deals and have more partnerships and connections- thus increasing your popularity and money.

3) How do you download the Kim Kardashian: Hollywood game?
In the appstore.

4) What is the narrative or storyline of Kim Kardashian: Hollywood? Where is it set?
There is a range of settings in the game that mirror the lifestyle of a celebrity. The game has special events where players can earn extra cash, star, energy and xp.

5) What characters can you play as? What characters appear in the game?
You can customize you own character in the game. There are many different NPCs that appear in the storyline, some of them being Kris Jenner,  Jonathan Cheban and Khloe Kardashian.


Audience

1) Who is the intended audience for the Kim Kardashian Hollywood game? Why do you think this?
Young adults.

2) What audience pleasures are provided by the game? Use Blumler & Katz's Uses and Gratifications theory.
  1. Diversion, escapism or entertainment – escaping from normal life.
  2. Personal relationships – fulfils their need for companionship. This is particularly true of social media products, online gaming and online communities. It can also apply to audiences developing an affection for certain stars or characters.  
  3. Personal identity - seeing your own lifestyle, interests or ambitions reflected in a media product; reinforcing your own identity.
  4. Surveillance – using media to find out about the world around them.

3) Why is the game so addictive for audiences?
It shows a peek into celebrity life. The game also has a lot of interactive feautures and many objectives and tasks to keep the audience continue playing,

4) Why does James Liu think Kim Kardashian: Hollywood is so successful?
They think that the Brand name holds a lot of significance and power wich can then be used to her advantage in visibility. Also Glu Mobile has a very large network of quality users that can be easily migrated through games. They also believe that both Kim and Glu are significant names that helped play and advantage approaching many store fronts.

5) What does James Liu suggest is the reason players keep coming back to the game?
They believe that the games is  completely self-paced games. The user always has a choice in what they ant to do with their character or what jobs to pick.


Representations

1) What representations of women can be found in Kim Kardashian: Hollywood?
It can be said that women are represented to only care for their beauty and their appearance or as something people should aspire to be without a visible talent or ability.

2) What representations of race, ethnicity or sexuality can be found in the game?
There is a diverse range of ethnicity, sexuality and race in the game.

3) How does the game both reinforce and subvert stereotypes in the media?
reinforces stereotypes of only wanting fame, popularity and money but also subverts stereotypes by showing that you can make real connections even out of work.

4) What does the game suggest regarding modern perceptions of celebrity and how to get famous?
Modern perception of celebrity and to get famous is to use people with connections and people who are in a lot of power to rise up to fame and popularity.

5) How might someone criticise the representation of celebrity in Kim Kardashian: Hollywood?
Some might say that women are being represented in the idea that they only should worry about their appearance and beauty and to use it to get into a position of power.


Industries

1) How much does Kim Kardashian: Hollywood cost?
It is free to play

2) How does the game make money?
Through in app purchases and subscriptions.

3) What subscriptions are available to Kim Kardashian: Hollywood?
  • Gold: 49.99 USD / month 
  • Silver: 19.99 USD / month 
  • Bronze: 4.99 USD / month 

4) How was Kim Kardashian: Hollywood marketed and promoted?
It was marketed heavily through the Kim Kardashian brand and with social media promotion.

5) How does Kim Kardashian: Hollywood use media convergence to cross-promote the game and the Kardashian brand?
Ads and Trailers. Use other celebrities and famous companies to promote the game through sponsors.

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