Introduction to OSP: Influencers blog tasks

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 Introduction to OSP: Influencers blog tasks



1) What years did YouTube, Twitter and Instagram launch?
Youtube- 2005
Twitetr- 2006
Instagram- 2010

2) What is the definition of an influencer?
someone who exerts influence over a group of people.

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.
Nicki Minaj- 136 million followers- posted pair of bejeweled pink crocs which caused the demand for pink crocs to increase by 4900% in hours.

4) How big is the influencer industry according to the article?
By the end of 2019, the influencer marketing industry was worth some $8bn a year. Grows at at rapid pace.

5) What are the problems associated with being an influencer?
Can easily be part of scandals, must be careful what they post on social media-could lose their fan base or leak private information-, rumors can easily spread, work space problems.


6) Why is it suggested that audiences actually like being sold products by influencers?
It gives the products more credibility as audience trusts influencers.

7) What representation of beauty is often found on Instagram or other influencer sites?
Shows a toxic representation of beauty such as people believing that it is desirable to have a young, pore less, acne-free face with plump cheekbones and long lashes in real life when in reality celebrities constantly edit their photos to make them look 'perfect'.

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?
I think that some influencers can have a really positive impact on people and their well being however, i believe that a good majority of influencers have a negative impact on people, whether they mean to or not. A lot of young girls and boys look up to a lot of these influencers, they can easily be manipulated and can easily change mindsets. A lot of people all ages can also be negatively affected by the toxic representations of beauty, this leads to followers comparing themselves and developing bad habits such as eating disorders, strict diet not suitable for their age and so on.

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