BLACKPINK - How You Like That

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 Audience


1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?
BLINKS.

2) What audience pleasures are offered by the music video for How You Like That?
  • Diversion: music video conventions – performance, effects, fast pace etc.
  • Personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members.
  • Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen.
  • Surveillance: Western audiences gain knowledge of Korean music and culture.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 
The rap part- Different from the rest of the music video
The ending- upbeat and much more fast paced than the rest of the song
Visuals- Different visuals

4) How was the How You Like That music video marketed and promoted to the audience?
The band posted series of teasers on social media account and on a reality tv show. The band also posted a "How you like that" dance video and got 600 million views and was placed in the top 20 videos of the year by Billboard magazine.

5) Why is K-pop a global phenomenon and what has helped it to become so popular?
Its different from western music, most of k pop are in bands of only men and women with a combination of different music styles.


Industry

1) How were BLACKPINK formed and what records have they broken?
BLACKPINK were formed in 2016 by YG Entertainment and by 2020 was one of the most successful K-Pop bands in the world. As of 2021, the band was the most followed girl group on Spotify and the most-subscribed music group, female act, and Asian act on YouTube.

2) What other successful artists have YG Entertainment created? You may need to Google this.
.Sechs kies
.Big Bang
.Baby monster

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?
 Phones, tablets and YouTube are the primary ways audiences engage with music videos nowadays.

4) How do BLACKPINK and K-pop show that the media and music industries are now global?
Selling out arenas across the UK, USA as well as in the east.They played Wembley Arena in 2019 as well as huge US music festival Coachella. 

5) How are UK-based music videos regulated and what types of content require warnings? 
Uk artists get their music rated by the British Board of Film Classification. The content warnings include of bad language, dangerous behaviour presented as safe, drug misuse, sexual behaviour and nudity, and threatening behaviour and violence.

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