Arctic Monkeys - I Bet You Look Good On The Dancefloor

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 Arctic Monkeys: Audience


1) What is the main Arctic Monkeys audience - demographics and psychographics?
 Psychographic: Reformers and Explorers, Mainstreamers

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?
  • Audience pleasures would include diversion - the song is upbeat and fast-paced. Fans who followed the band from the early days might find a sense of personal relationship while many young people would get a sense of personal identity from the lyrics to the song (about going out to a club and drinking).
  • Older fans would enjoy a sense of nostalgia from the 1980s-style performance video.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?
The intro where all of the artists introduce themselves. This could make fans feel more connected to the artists.
                                       

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?
Fans feel more included as though they are part of the experience in the concert in the music video. Arctic Monkeys want fans to feel connected and feel like a part of their music career/


Arctic Monkeys: Industry

1) How did the Arctic Monkeys first achieve success and build up their fanbase?
  • Their debut album Whatever People Say I Am, That’s What I’m Not went straight to number one and sold over 350,000 copies in its first week of release.


2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?

Arctic Monkeys' music was shared on P2P sites, though this wasn’t known by the band or promoted when they found out. It allowed their music to be heard by a much wider audience.The sharing of their music encouraged people to talk about and share their music

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?
Arctic Monkeys were formed of high school friends with no record company supporting them  whereas BLACKPINK were formed through an already successful entertainment company.

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?
  • Their debut album Whatever People Say I Am, That’s What I’m Not went straight to number one and sold over 350,000 copies in its first week of release. 


5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?Arctic Monkeys: Audience

1) What is the main Arctic Monkeys audience - demographics and psychographics?

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?


Arctic Monkeys: Industry

1) How did the Arctic Monkeys first achieve success and build up their fanbase?

2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?

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