Introduction to OSP: Influencers blog tasks
Introduction to OSP: Influencers blog tasks 1) What years did YouTube, Twitter and Instagram launch? Youtube- 2005 Twitetr- 2006 Instagram- 2010 2) What is the definition of an influencer? someone who exerts influence over a group of people. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Nicki Minaj- 136 million followers- posted pair of bejeweled pink crocs which caused the demand for pink crocs to increase by 4900% in hours. 4) How big is the influencer industry according to the article? By the end of 2019, the influencer marketing industry was worth some $8bn a year. Grows at at rapid pace. 5) What are the problems associated with being an influencer? Can easily be part of scandals, must be careful what they post on social media-could lose their fan base or leak private information-, rumors can easily spread, work space problems. 6) Why is it su...