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Showing posts from July, 2023

Arctic Monkeys - I Bet You Look Good On The Dancefloor

  Arctic Monkeys: Audience 1) What is the main Arctic Monkeys audience - demographics and psychographics?  Psychographic:  Reformers and Explorers,  Mainstreamers 2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? Audience pleasures would include diversion - the song is upbeat and fast-paced. Fans who followed the band from the early days might find a sense of personal relationship while many young people would get a sense of personal identity from the lyrics to the song (about going out to a club and drinking). Older fans would enjoy a sense of nostalgia from the 1980s-style performance video. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments? The intro where all of the artists introduce themselves. This could make fans feel more connected to the artists.                 ...

BLACKPINK - How You Like That

  Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? BLINKS. 2) What audience pleasures are offered by the music video for How You Like That? Diversion: music video conventions – performance, effects, fast pace etc. Personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members. Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen. Surveillance: Western audiences gain knowledge of Korean music and culture. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?  The rap part- Different from the rest of the music video The ending- upbeat and much more fast paced than the rest of the song Visuals- Different visuals 4) How was the How You Like That...